No details on what yet, but a lovely little 9-minute video on why.

Sam Altman:

“What it means to use technology can change in a profound way. I hope we can bring some of the delight, wonder and creative spirit that I first felt using an Apple Computer 30 years ago.”

Jony Ive:

“I have a growing sense that everything I have learned over the last 30 years has led me to this moment. While I am both anxious and excited about the responsibility of the substantial work ahead, I am so grateful for the opportunity to be part of such an important collaboration. The values and vision of Sam and the teams at OpenAI and io are a rare inspiration.”

I am not a fan of the lowercase styling of “io”, but otherwise shoot this into my veins. This industry needs a heavy dose of new ideas for new devices. This is just a vibes teaser, but the vibe is a shot across the bow. It conveys grand ambition, but without pretension. To say I’m keen to get my hands on what they’re making is an understatement.

Alex Heath, reporting for The Verge:

Meta has laid off an unspecified number of employees in its Reality Labs division, a company spokesperson confirmed. The cuts affected teams working in Oculus Studios, Meta’s in-house games division for Quest headsets, as well as some employees involved in the company’s hardware efforts, according to people familiar with the matter.

According to Bloomberg it was “more than 100”.

I’m so old I remember when Facebook renamed itself Meta because the “metaverse” was supposedly the future of the company and, so said Mark Zuckerberg, the future of computing itself. Now, when Zuck goes on Joe Rogan’s podcast and chats for three hours, the metaverse thing doesn’t come up once, not even once, even in passing.

It’s enough to make one suspect Zuck isn’t a straight shooter.

Andrew Leonard, writing for Salon back in 2013:

The first thing wrong with the stupidest article to be posted to the Internet in the year 2013 — and possibly the entire century — is the title: “I Was Quite Surprised By Some Things On My American Airlines International ‘Economy Class’ Flight.” Even setting aside the high probability that author Henry Blodget, the founder, CEO and editor-in-chief of Business Insider, wrote his account of the mild horrors of nine hours cramped in the cheap seats in order to purposely troll people like me who would ruthlessly mock him and thus drive even more traffic to his site, the low-rent search-engine optimization of Blodget’s headline would still be a crime against journalism. Blodget’s made many mistakes in the past, not least the dot-com boom-era stock hyping escapades that got him banned from the securities industry for life, but this inane tale of 34,000-feet-high horror marks a new low. The man should now be denied access to a keyboard for life, or until the heat death of the universe, whichever comes first.

My working theory has always been that both things can be true: Henry Blodget really is an idiotic jackass and he’s actually clever at crafting clickbait stories. One of Blodget’s complaints is that his laptop died after 3 hours, and he didn’t bring anything to read, leaving him 5 hours with nothing to do. I’m only slightly exaggerating when I say I’d be more likely to jump out of an airplane without a parachute than I would be to board a flight without plenty of stuff to read.

My post Friday commenting (read: wise-cracking) on Mark Gurman’s explosive report on an all-hands Siri team meeting at Apple was begging for a bit of meta commentary on the reporting itself. But I’ve been doing so much of that regarding Gurman lately that I thought it best to hold it for a postscript. Here’s the that postscript.

Both of these things are true:

• Mark Gurman is a singular reporter in the Apple media sphere. He publishes an extraordinary number of exclusives, both regarding leaks of upcoming products, and leaks like this Siri team meeting.
• Gurman often gets things wrong, and when he does, he never acknowledges those mistakes, let alone corrects them. He also tries to take credit for having called things he completely missed. He’s not an oracle but presents himself as one. And he writes for a publication, Bloomberg, that shares his insistence on never acknowledging let alone correcting mistakes, even massive ones. What gives me such joy pointing out his boners isn’t that he made them in first place but that he refuses to acknowledge they happened, presenting an air of infallibility with a provably fallible track record.

In short, I do actually suspect — but can claim zero sources familiar with the matter to confirm — that Gurman hangs his toilet paper in an improper underhand fashion.

So let’s just examine how extraordinary and singular Gurman’s Friday report was. Nobody else reported on this meeting. Every other article about it — including mine — was commenting on Gurman’s exclusive report about the meeting. I’ve not seen one other report even confirming the meeting took place, let alone describing it in detail, replete with copious quotes from Siri senior director Robby Walker, who, according to Gurman, led the meeting. No other news report even confirmed the meeting took place. Not one. I’m not pointing that out to cast suspicion that the meeting did not take place or that Gurman’s report cast it inaccurately or that his direct quotations were not, in fact, direct quotations. I’m pointing just how singular and extraordinary Mark Gurman is in this sphere. If it wasn’t for Gurman’s report we, outside Apple (and probably outside the Siri team inside Apple) wouldn’t even know the meeting occurred.

How did Gurman not only get the scoop on this meeting, but copious direct quotes from Walker’s remarks to the team? Well, it was “according to people with knowledge of the matter, who asked not to be identified because the gathering was private”. In other words, more than one member of the Siri team, and at least one of which either recorded the meeting surreptitiously and slipped the recording to Gurman, or at least one of whom takes notes at the pace and accuracy of a court stenographer. Either way, these sources — plural — surely knew how damning the meeting would make Apple look.

I’ve long made my opinions about Bloomberg’s institutional journalistic credibility well known. But I don’t think they’re bereft of credibility — it’s the fact that they are deservedly well-regarded that makes their refusal to ever admit their own glaring mistakes so glaring. When a Gurman reports says “people” that means “more than one” and, I believe, he needs to confirm to his editors that he got this information from more than one source. If he’s reporting direct quotes, I think that means he’s heard a recording. That’s extraordinary.

But I’d feel a lot better about our collective conventional wisdom regarding the nature of this particular all-hands Siri meeting if it had leaked to, and been reported on, by more than one reporter at more than one publication.

Mark Gurman, reporting for Bloomberg today:

Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Robby Walker, who serves as a senior director at Apple, delivered the stark comments during an all-hands meeting for the Siri division, saying that the team was facing a bad period. Walker also said that it’s unclear when the enhancements will actually launch, according to people with knowledge of the matter, who asked not to be identified because the gathering was private.

Robby Walker is not Apple’s “top executive overseeing its Siri virtual assistant”. Take your pick of whether that’s SVP John Giannandrea or CEO Tim Cook, but Walker reports to Giannandrea. Gurman, of course, knows this better than I do; I suspect he knows Apple entire org chart. But it makes Bloomberg’s headline — “Apple’s Siri Chief Calls AI Delays Ugly and Embarrassing, Promises Fixes” — misleading. Also somewhat misleading in that headline is that these comments from Walker were clearly not meant to leak. This is not a public apology, like the one Tim Cook wrote and signed in 2012 in the aftermath of the Apple Maps launch with iOS 6.

Still, he praised the team for developing “incredibly impressive” features and vowed to deliver an industry-leading virtual assistant to consumers.

Those two words are the only direct quote in the first nine paragraphs of Bloomberg’s report, which is kind of crazy, because the second half of Gurman’s story is full of quotes. I suspect his editors did Gurman a disservice on this one. The quotes are juicy AF, but don’t really start until the 10th paragraph. Like, for example, which Siri features does Walker think are “incredibly impressive”? No snark, I’d love to know. Is it Siri’s sports knowledge? The new product knowledge feature, that gives incomplete and/or incorrect instructions for how to toggle preferences in Settings? OK I guess that’s some snark, but I sincerely and honestly would love to know which Siri features the senior director in charge of Siri considers “incredibly impressive”.

Walker told staff in the meeting that the delays were especially “ugly” because Apple had already showed off the features publicly. “This was not one of these situations where we get to show people our plan after it’s done,” he said. “We showed people before.”

“To make matters worse,” Walker said, Apple’s marketing communications department wanted to promote the enhancements.

Again, this meeting clearly was not intended to leak. (It’s perhaps another knock against the Siri team, in addition to the quality of their output, that they leak internal meetings.) But that comes across as Walker blaming marketing.

Walker also raised doubts about even meeting the current release expectations. Though Apple is aiming for iOS 19, it “doesn’t mean that we’re shipping then,” Walker said. The company has several more priorities in development, and trade-offs will need to be made, he said.

“We have other commitments across Apple to other projects,” Walker said, citing new software and hardware initiatives. “We want to keep our commitments to those, and we understand those are now potentially more timeline-urgent than the features that have been deferred.” He said decisions on timing will be made on a “case-by-case basis” as work progresses on products planned for next year.

“Customers are not expecting only these new features but they also want a more fully rounded-out Siri,” he said. “We’re going to ship these features and more as soon as they are ready.”

The customers still haven’t gotten their appetizers, but it’s time to start the entrees, so the kitchen staff is working on those now. But don’t worry, they hope to get the appetizers out alongside dessert. But it’s OK because dessert might be late too.

As of Friday, Apple doesn’t plan to immediately fire any top executives over the AI crisis, according to people with knowledge of the matter.

I’d be very curious to know just how many people could possibly be familiar with this particular matter. Because this particular matter comes down to what Tim Cook is thinking. I’m thinking it’s about six people he might discuss this with. Wait, no, I just thought of a seventh. I’m going to say seven, tops. But maybe I’m wrong, and Tim Cook is the chatty sort, who openly talks with a large number of senior managers about whom he might fire.

Walker said the decision to delay the features was made because of quality issues and that the company has found the technology only works properly up to two-thirds to 80% of the time. He said the group “can make more progress to get those percentages up, so that users get something they can really count on.”

It’s unclear exactly which features these are in reference to, but presumably they’re not the “incredibly impressive” ones. Because something that “only works properly up to two-thirds” of the time only seems regular impressive to me, not incredibly impressive. Maybe it’s the ones that work properly 4/5 times that are incredible?

Walker compared the endeavor to an attempt to swim to Hawaii. “We swam hundreds of miles — we set a Guinness Book for World Records for swimming distance — but we still didn’t swim to Hawaii,” he said. “And we were being jumped on, not for the amazing swimming that we did, but the fact that we didn’t get to the destination.”

I’d say it’s a little more like selling customers tickets for a cruise that includes a stop in Hawaii, then never actually getting to Hawaii, and hoping they didn’t notice when the ship returns to port to disembark.

He showed examples during the meeting of the technology working: It was able to locate his driver’s license number on command and find specific photos of a child. He also demonstrated how the technology could precisely manipulate apps via voice control. It embedded content in an email, added recipients and made other changes.

That’s the biggest actual news in the report, and it’s in paragraph 23.

Walker said that some staffers may feel “relieved” over the delays. “If you were using these features in the build, you were probably wondering: Are these ready? How do I feel about shipping these to our customers? Is this the right choice?”

He added that some employees “might be feeling embarrassed.”

Again, I’ll reiterate that this was a private meeting, not meant to leak. Maybe it’s an inaccurate summary. I hope it is. But as reported by Gurman, this meeting reeks of you-all-deserve-participation-trophies-to-reward-your-hard-work-and-it’s-OK-to-feel-embarrassed vibes. What’s needed, quite obviously, is some “You should hate each other for having let each other down” vibes.